KOFOLA
A cola drink popular in Czechoslovakia before 1989 has regained popularity in the Czech Republic during recent decades, becoming a main competitor to the Coca Cola and Pepsi brands. Even though now they are offered a variety of soft drink options, the post-Communist Czech Republic have reverted to consuming and reviving the Kofola brand, one that was once used as a substitute for west colas. Why do the Czechs prefer Kofola over the rest? What is so unique about this form of consumption and how does that connect to the larger picture tied with identity and national branding in a society learning how to become contemporary consumers?